Guide to the Psychology of Referral
It's not only discounts that make refer-a-friend-programmes successful.
Recommending brands to our friends and family taps into a much deeper human need for social recognition and belonging.
Exploring the role of psychology in referral marketing, this guide reveals:
- What motivates customers to recommend brands
- Cialdini's 6 weapons of influence
- How to construct a testing matrix around psychological enablers and barriers.
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