Going Local: Five ways to increase Digital ROI using IP Geolocation

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Relevance and revenue go hand in hand and IP Geolocation is a proven method of increasing digital ROI. IP Intelligence allows some of the world’s leading brands to deliver relevant content in a simple, cost effective and privacy sensitive manner, tailored to a user’s location - country, city or even postcode sector - at the moment when it’s most relevant. Attend this webinar to learn how IP Geolocation can help your business achieve greater digital success. In addition, understand the different forms of Geolocation, such as GPS, WiFi triangulation and learn how a layered Geotargeting strategy facilitates engagement at every step of the buying process. Whether shoppers are researching, comparing products, or making a final decision to buy, it’s all about building trust through relationships using a multi-touch approach and understanding that IP Geolcoation is the ubiquitous first line of Geotargeting. Join this webinar to learn how to:

  • Target Online Advertising
  • Localise Content
  • Enhance Analytics
  • Manage Digital Rights
  • Prevent Online Fraud

IP Geolocation technology is extensively deployed around the world by Internet leaders and innovative startups alike, including DoubleClick, Amazon, Apple, American Apparel, Advertising.com, Atlas, Yves Rocher, Facebook, Microsoft, Channel 5, LV=, Disney, CNN.com, Twitter, TimeWarner, CinemaNow, We7, eBay/PayPal, Omniture, Nokia, Siemens, Sony, Yves Rocher and many others.

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