No Wrong Answers: Making and Breaking Customer Trust

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In moments of crisis, it isn’t just important for brands to deliver accurate, timely answers - it’s essential. But times of heightened urgency around search accuracy ultimately serve to illuminate a fundamental consideration companies must think about all the time: How they’re answering questions everywhere their customers are asking them.

47 percent of consumers base their trust in a brand on just its products, according to Edelman’s 2019 trust survey, but 55 percent say that brand trust has everything to do with not just products, but how a company treats its customers. This webinar will explore exactly how brands should go about building and maintaining a responsive, intuitive search ecosystem - and why search has a make-or-break impact on consumer trust.

In this live webinar, Yext's MD for UK and Northern Europe, and veteran marketing technology journalist Morag Cuddeford-Jones take an in-depth look at the topics.

Join this webinar to learn:

  • How search can impact consumer trust in three key make-or-break moments
  • How to leverage NLP and intent marketing to win and sustain a high level of customer trust
  • What marketing tech stack mix is required to support an accurate and efficient search experience

and take the opportunity to put your questions to our expert speakers.

Reserve your free place

To reserve your free place for "No Wrong Answers: Making and Breaking Customer Trust", and enjoy unlimited access to the whole of bizibl.com, simply log in or join free.

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