Melanie Deziel is a Creative Systems Architect passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts. As a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content. Her newsletter, Creative Constructs, reveals the hidden structures that hide underneath creative processes and offers tactical tips for optimizing creative work. She is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust.” After discovering her autistic identity in her early 30s, Melanie also works to raise awareness for the unique experiences of autistic women, more than 80% of whom remain unrecognized and undiagnosed by age 18. Through keynote speeches, corporate workshops, and her newsletter, The Late Diagnosed Diaries, she hopes to help more autistic women discover their identity sooner and help medical professionals learn to better recognize autistic women. Having been the first-ever editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines, Melanie brings a wealth of knowledge and experience on how content can be used as a strategic tool, and how processes can help unlock its power.