The Gap Between What Marketers Do and What Consumers Want

White Paper
Two groups of people either side of a chasm - to represent the gap between marketers and consumers.

This research polls 4000 consumers and 500 marketers to understand how consumers and brands interact across multiple touchpoints - and how well marketers are meeting customer expectations.

Explore the findings to see some striking statistics, such as the fact that 84.5% of marketers feel that their team is able to deliver consistent and personalised experiences, whilst only 27% of consumers agree. Download your copy for these, and many more insights.

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