1. Company Overview

“Make it easy for the right people to find your Company Page by adding SEO terms in the description and 'Specialties' sections.”

- Linked in

2. Logo & Banner

“Keep your Company Page fresh with rich cover images that reflect your company's accomplishments, events, and offerings.”

- LinkedIn

3. Careers Page

“Studies show that a strong employer brand can cut cost per hire by over 50%. Use rich media (like video) on your Careers Page to showcase yours.”

- LinkedIn

4. Showcase Pages

“For business lines or initiatives with unique messaging and audience segments, consider creating a dedicated LinkedIn Showcase Page.”

- LinkedIn

5. Featured Groups

“Tie all of your LinkedIn communities together by using Featured Groups to show Groups you manage or participate in on your Company Page.”

- LinkedIn

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6. Company Updates

“Every like, comment, and share increases your reach. Prompt your followers to take action on your updates by asking thoughtful questions.”

- LinkedIn

7. Page Analytics

“Get insight into what's working and what's not by using Company Page Analytics to test frequency, topics, and formats.”

- LinkedIn